06.05.08

Borders says “bye bye” to Amazon

Posted in News at 12:04 am by Paloma Cruz

Borders returns to Web retailing after 7 years
– Houston Chronicle²

Borders Group is jumping back into online retailing with a Web site designed to evoke the feeling of browsing at a neighborhood bookstore, down to the popular shelves of staff picks that are familiar to its customers nationwide.

But after seven years paired with Amazon.com, analysts say it will be a challenge for the new Borders.com to step out of the shadow of the Web retailing giant.

[snip]

Footnotes
2 = article may expire in a few weeks.

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